News Article

Rebranding your business

29 Sep 2016

What’s your business brand worth? It’s hard to put a dollar value on it. Yet you only have to see the crowds camping outside Apple stores to get their hands on the latest iPhone to understand the power of a great brand.

Even the greatest brands need to evolve. When Steve Jobs returned to Apple in 1997 he rebranded it from Apple Computer to Apple so customers would adopt new products such as the iPad and the iPhone. Today Apple tops the Forbes list of the world’s most valuable brands.

Your brand is much more than a logo. It includes everything that identifies your business, from the name on your door, your products, packaging and marketing materials to your customer service style.

Read full article here : Steadfast, Well Covered - Rebrand your business

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